Friday, 6 August 2010

New owners at LIVERPOOL FC? Well just Huang on a minute...

A workman applies gold leaf to the Shankly gates outside Liverpool's Anfield stadium in Liverpool, northern England August 2, 2010. Chinese businessman Kenny Huang has launched a bid to acquire control of Premier League club Liverpool from its unpopular American owners, a source close to the deal said on Monday. REUTERS/Phil Noble (BRITAIN - Tags: SPORT SOCCER BUSINESS)

If I knew back then what I know now 
If I understood the what, when, why and how
Now it's clear to me
What I should have done
But hindsight is 20/20 vision


GEORGE BENSON had it right, hindsight gives us 20/20 vision. And if we'd had that benefit, the throng of Liverpool fans that prevented Tom Hicks from entering Anfield the last time we faced Arsenal would have been present in even bigger numbers when, three and a half years ago, he first ventured into the vicinity of the postal district of L4.

The reign of Hicks and George Gillett as owners of Liverpool Football Club is possibly coming to an end with solid news on a new owner expected within a week according to reputable sources including The Times.

After the lies, the politics, the broken promises and our unwelcome crash course in accountancy, not to mention of the suffocating blanket of debt that has accompanied the American's time in charge, it's easy to see why many fans will look at prospective owners and say, 'They'll do'.

But back to hindsight. Whilst hindsight is now used to point fingers about how we as a club ever arrived at the situation where two men lacking class, cash or football knowledge were allowed the keys to the Shankly Gates, it should also be used to question any future suitors.

Yet already some fans are poised to unfurl their China flags and declare that Kenny's from heaven. Well just Huang on a minute.

It's all well and good supporters castigating Rick Parry, David Moores, the Premier League's pointless 'fit and proper person test', the media and so on for not seeing through the smiles, sniffing out the sh*te or questioning the iffy track record of the successful purchasers the last time the club was sold.

Aug 02, 2010 - Liverpool, England, United Kingdom - China fund raises finance to match Liverpool asking price. China Investment Fund sold shares worth  351.4m. Sum is equivalent to Anfield club's debt. The Chinese fund represented by KENNY HUANG (minority shareholder of Cleveland Cavaliers) has spent the past fortnight raising precisely the amount of cash required to finance a bid for Liverpool. Sources have confirmed to Digger that the China Investment Corporation, the sovereign-wealth fund to the world's most populous nation, is the organisation being fronted by Huang, who yesterday admitted interest in bidding for Liverpool. In a series of trades since 19 July, CIC has sold $558m of shares in Morgan Stanley, equating to $374 million. That sum is equivalent to Liverpool's debt to the nearest decimal place, and is exactly the number insiders say has been quoted to interested parties as the sale price.
Kenny Huang
But fans were taken in, too - remember the banners (there were a few variations on the theme) aping the Mastercard advert: Match ticket £32, New stadium: £220m - For everything else there's Tom & George?

So to see some swallowing the Chinese whispers of a new investor without a care to question is breathtaking given our recent history.

It also leaves a sour taste in the mouth to see fans acting like lottery winners, instantly looking to the money, talking about how many millions more we can spend than other clubs.

Once upon a time fans argued with rival supporters about who had the best number nine - now it's who has the richest owners.

It's not football as I know it and for me some kind of supporter representation is the key to retaining some semblance of the club I once knew.

The name of Liverpool has already been dragged through the mud, the club in many respects has lost sight of it roots - fans are increasingly being priced out of watching the team they love, the community around the ground appears long forgotten.

What Kenny Huang, Yahaya Kirdi, the Rhone Group and the Al Kharafi family all have in common (if indeed they all have a genuine interest in the club) is they see Liverpool as an opportunity, a brand to be exploited, a supporter base believed to run into the hundreds of millions which can be squeezed. 


Super-rich fans that genuinely care for the club have been priced out by the money-mad game but even fiscally-motivated aims can complement those of fans - owners can pocket a profit and bask in the prestige of being associated with the most-decorated club in Britain, we can taste success again and the club can be run in a way befitting of 'The Liverpool Way'.

That's the ideal. But the other side of the coin is Hicks and Gillett. And there's many more like them sniffing out a buck without a care for football. Read David Conn's The Beautiful Game? for an excellent if depressing insight into clubs - and fans - that have been shafted by their owners.

Owners in the modern game care about money. Fans care about the club. The two can and should work together, a fact recognised by UEFA who, according to the FSF, will under Club Licensing and Financial Fair Play Regulations have the obligation to appoint a Supporter Liaison Officer to ensure a dialogue between a club and its fans from 2012.

The rule-makers could go further - in Germany a '50 plus one' rule means clubs will always retain their identity and power because owners can only ever take 49 per cent of control of Bundesliga holding companies. Rules such as these have allowed Bayern Munich - Champions League finalists last season - to stay debt-free and offer tickets for as little as £11.

We shouldn't hold our breath about a similar model being adopted in England any time soon, though. Portsmouth's plummet into administration - and the Championship - after having four owners in a season proves the Premier League's power men are quite happy to leave it alone and allow the financial rat race to continue unchecked. Laissez-faire? What's fair about that?

But there is one way for fans to enjoy greater power in the current set up - own the club themselves. That may seem fanciful given the huge figures being bandied around to buy Liverpool but with the aforementioned hundreds of millions of fans worldwide - why not?

The joining of forces of Liverpool supporters' union Spirit of Shankly and Share Liverpool and the forming of a credit union are steps in the right direction. It will clearly take time but with support from fans it is achievable - Bayern is 80 per cent fan owned, while Barcelona's decisions are taken by a president and board of directors voted for by its 102,000 members, hence the motto "Més que un club" (More than a club).

Dedicated Liverpool fans would argue that LFC is also more than a club. It's certainly more than a business proposition. And that's why supporters - and the Liverpool board - should scrutinise and question every step of a bid to take power at Anfield.

Until match-going fans are involved in decision-making processes, suspicion is healthy for the well-being of the club we all love.

Comments (18)

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Was saying just yesterday that i don't want to be the fan that is constantly laughing my head off about how rich we may be. I don't want us to "buy" the league or our next trophy. All i ask is a steady owner and a steady transfer budget so Roy can build on what he already has but not in a nonsensical way.

If Roy was given hundreds of million he wouldn't be buying correctly, instead of buying a player for his ability to fit into the team and his work ethic, it would be soley for his name. I just don't want to see that happen.

Another top article Robbo.
Amidst all the euphoria a few sensible remarks that shoudl be ring Reds back to ground.

The problem that we've endured at Anfield is fundamentally a result of the failure of the private ownersip model.

Genuine Reds will continue to trust no one with our club except fellow Reds and fan ownership it the only way to achieve that and ensure that the club is run properly.

That should be our objective so that the Moores/Parry and Hicks/Gillett nightmares are never repeated again.

Outright ownership is not necessarily the immediate objective but fans should have the opportunity to acquire equity in the club and should be represented at board level on a democrativ basis.
The Board and Execs at the club really need to know the history of LFC. I have just seen the interview with Club Sec after Europa Draw and he said we have never played Trabzonspor before. It really does beggar belief that he doesnt know our history - the fiasco in turkey and losing the away leg and then turning it around at Anfield in 1977. Executives should know about the club/company they work for. Goes to show the current exec's shouldnt be in charge of a national treasure.
So let's get this right then you don't want Woy to be given money for players, you don't want owners who are able to fund new players, you don't want a new stadium. You would prefer the Everton or Fulham style of ownership and their mid table aspirations.

Sorry but the rest of us want the premiership title and European success.. Yes the supporters owning the club should be something to aspire to but that will be a long term aim at best and easier with a larger fan base, which could be achieved with greater exposure in the Far East.
1 reply · active 764 weeks ago
I didn't say that like, but anyway.
petertuckwell's avatar

petertuckwell · 764 weeks ago

i think we do have to be careful and lots of checks need to be done on potential buyers of lfc,what G&H have done to our club must never be allowed to happen again to lfc or any other club as well,i dont want untold riches just want to be able to compete in league and europe with other top teams,buying trophies leaves a horrible taste in mouth
Very idealistic world your living in!

Step into the 21st century my friend and stop preaching!
1 reply · active less than 1 minute ago
Nice one my friend.
Let's be honest, if we don't match people like Man City and Chelsea who are buying the trophies then the chances of us winning them diminish.

It's about the right players, not just simply the best ones. Real Madrid didn't win the league despite having the 2 previous winners of the world footballer of the year. Barcelona won it with a 20 year old unproven central mid and 22 year old unproven left winger.

Man U don't have the best team, they just know how to play like one. What Roy needs is enough money so he can buy the players he wants, rather than his 3rd choice. it's all we ask for (oh and a new stadium)
I would lovea solution where the supporters own 51% of the club, whilst the remaining 49% is people with deep wallets.

But if This Huang is serious about taking this club forward, and ready to invest a lot of money in a new stadium and the payers we need, without thinking about making money short term, I'd go for his bid.
1. A debt free club without crippling interest rates.

2. The construction of a new stadium

3. Sensible team investment but the opposite to the Man City model.

4. Supporter interaction and honesty.

Whoever the new owners are and they can provide all four of those things i'll be happy.
Spirit Of Shankly-ShareLiverpoolFC is aware of the increasing speculation regarding the potential sale of our club. We can confirm that Spirit Of Shankly - ShareLiverpoolFC (SOS-SL) have made contact with those involved in the transaction process to register our interest in acquiring a shareholding on behalf of our constituents.

We have received a polite and positive response and have passed on details of the role an SOS-SL supporter stake might ultimately play in the ownership of our Club, and we await developments.

We would all clearly welcome the prospect of the departure of the Club’s present owners. However we also want to make sure that the Club, the directors responsible for overseeing the sales process, as well as the financial institutions involved, are aware of their responsibility to ensure that if the Club is sold, it is sold to the most suitable owners, who have the interests of the Club and its fans at heart. In that event, we would seek supporter involvement in any proposed purchase.

Whilst selling the club, the interests of Liverpool’s supporters must be considered. Supporters make this club what it is, we provide it’s value – financially through branding, merchandising and sponsorship opportunities, and emotionally through unwavering support for our club, the famed “12th man” which makes our club so special. Any prospective new owner should be fully aware of this and we would expect that new owners would seek to develop a mutually co-operative relationship between the supporters, the club and its owners as a matter of urgency and for the benefit of all parties.

With so much speculation and misinformation, we cannot be sure of the intentions and resources of ‘interested parties’. We do understand that Hicks & Gillett's overriding objective will be to sell the club to the highest bidder in order to extract as large a profit as possible. This will not be in the best interest of the club, or the fans and it must not bear influence on who the club is sold to. The club must be sold to those who are ‘fit and proper’ and who will be ‘true custodians’ who have the necessary expertise and resources to restore our great club to its rightful place.

As a consequence, those responsible for overseeing the sale need to ensure that, as a minimum, any new owner is the right person for the football club and it’s supporters, not for the profit they can provide to greed driven businessmen.

The long-term future of this football club, as well as any investment in it, is entirely dependent on the goodwill and support of the fans. Supporter ownership of the Club remains the overriding goal. Should we have new owners, we need to know what role supporters can play, to make sure the problems of the past three years are not repeated and to make sure that supporter issues are heard.

We’ve been in this situation before. The last decision regarding the ownership of Liverpool FC proved to be the most disastrous in the history of the Club. We cannot afford to let anyone else get it wrong again. The supporters can help them get it right.
Make sure you are on board. Make sure your friends are too –tell them about it, pass on the message that we can and will be a part of it. Now more than ever, we have to come together, stand together, and unite to make a change, to protect our club.

Spirit Of Shankly-ShareLiverpoolFC Board
lonelyportrait's avatar

lonelyportrait · 764 weeks ago

Clearly, in an idealistic world, we as fans would appreciate an affluent owner who is able to carry LFC into a self-sufficient state by removing the debt and building the new stadium.

Do we really want to turn into another Man Citeh? Not for me.

I do believe that most, if not all of us would simply prefer the club to be in a stable financial state, having enough to fund a few quality signings when needed. Not just any big name but someone who is of quality and 'right' for the club.

We simply want to be able to challenge in terms of finance and competitiveness on the field, for everyone linked with Liverpool to know and understand the traditions of 'The Liverpool Way', not attempting to throw loads of cash around trying to buy trophies and history.
Some great detail in this blog post on how fan-owned Bayern Munich compete financially without ripping off supporters (and without the backing of a sugar-daddy, consortium etc etc).
http://swissramble.blogspot.com/2010/06/how-can-b...
Brandon in TX's avatar

Brandon in TX · 764 weeks ago

As a lifelong Texas Rangers and Dallas Stars fan, I feel your pain. Amazingly, the Rangers are now free from the shackles of that piece of sh*t Tom Hicks and hopefully the Stars and Liverpool will be soon.
Your best post ever!

Mainly because I agree with it!

Fan ownership is the only way forward in my eyes alongside the 50 plus one rule. Let's get it here.

But it's only one step to grabbing back control along with kick offs at 3pm on a Saturday, no investment funds owning clubs, salary caps, ticket price caps, the draft system for promising young players like they have in American football, shared stadiums.

I could go on but you get the general idea.

To those that say it will never happen, that I'm being nostalgic, I say why have you given up? Is it easier to take huge money than consider other options?

I hope the SoS/SL idea comes off. I stick a few quid in it.
Also troubling the way many fans think DIC would've been great, completely ignoring the massive financial crisis Dubai sank into under Sheikh Mohammed's extravagance.

You could be more circumspect yourself in championing fan ownership. Everybody mentions Barca when this subject comes up. Nobody ever says, "Hey, we should be like Athletic Bilbao and Osasuna!"
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